United Welsh Housing Association are a not-for-profit charitable organisation, who provide homes and related services in South Wales. They currently manage over 5,000 properties and produce a wide variety of promotional publications, all of which maintain the objective of captivating and involving readers to encourage a greater level of engagement with their services.

It was made very clear from the start that the main objective to redesigning United Welsh’s tenant magazine ‘Linkup’, was to embrace some new and innovative methods of reaching their audiences, to encourage more engagement with the services that they provide and help them become a more transparent and approachable service provider.

We provided them with a bright and approachable publication. We utilised their existing vivid colour palette and produced an exciting and inviting magazine.

We gave them a stronger, more impactful masthead and  introduced the use of bespoke illustration to help open up the magazines audiences and help the articles to look more visually interesting.

United Welsh have been so pleased with our work on their tenant magazine ‘Linkup’, that we are now designing and working on all their other magazines.