Course Booklets
Creative & Cultural Skills
Creating enticing booklets to encourage more people into creative industries across Wales

Course Booklets
Creative & Cultural Skills (CC Skills) works towards creating stronger links between industry, education and the government, within creative sectors such as, crafts, cultural heritage, design, literature, music and performing arts.



Objective
CC Skills required the development of a series of brochures to showcase the various areas in which they worked and the support that they offer.
It was established early on through client discussions that the brochures had to stand out and reflect the creative environment that their organisation represented.
Response
Each brochure was designed to follow the same layout and design for consistency but were produced in several different bright and colourful combinations to quickly and easy identify the different creative areas.
Photography shoots were commissioned and the photography was used throughout all of their brochures to visually enhance and add authenticity to the information and case studies found within each of the brochures.
Summary
The final outcome gave CC Skills five very distinct and impactful publications, which enabled them to promote the various creative industries found across Wales.



£1.03b
The creative and cultural industries contribute over £1.03 billion in Gross Value Added (GVA) to the Welsh economy
27,740
people work within the creative and cultural industries in Wales
Over 50%
of people working within the creative and cultural industries in Wales are between the ages of 30 and 50


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