First Choice Housing Annual Report 2018
First Choice Housing Association
A fresh and exciting visualisation of FCHA’s achievements this year

Annual Report 2018
First Choice Housing Association provides quality accommodation solutions for people with disabilities, veterans and additional complex needs across Wales and Shropshire. We aim to be the provider of choice for local authorities to deliver well-designed homes in which people with a range of specialist needs, disabilities and veterans can lead fulfilling lives.



Objective
We recently undertook a complete re-brand for FCHA, and their annual report was the first major publication following its launch, therefore they wanted to ensure that the publication really captured their new identity and excited both staff and tenants to invest and get behind their new brand.
Response
We created a bold and bright report to achieve attention and impact. We utilised simple, yet sincere bespoke illustration to create an honest and genuine impression throughout.
We used pull out quotes and infographics, alongside creating strong and easily identifiable chapter title pages, to ensure the content was easy to comprehend and navigate through, ensuring maximum receptiveness.
Outcome
Following the successful re-brand of FCHA and completion of this key publication we are now working towards completing their full suite of literature, which follows the same design ethos, ensuring that they not only have a strong and cohesive brand identity, but that all their literature will be more engaging and accessible to a wide range of literacy skills and abilities.


Bespoke Illustration



What they say
“FCHA have been working with Louise and the Team at Collaborative Wales for two years now. During that time they have helped with a brand refresh and all of our publications flowing from this. Their energy, ideas and enthusiasm are second only to their professionalism and ability to deliver.”
Adrian Burke, Chief Executive, FCHA
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