In For A Penny, In For A Pound
The Lullaby Trust
A fun and energetic way to kickstart your own fundraising at home, helping to raise money for a well deserved cause.
In For a Penny, In For a Pound Campaign
The Lullaby Trust provides expert advice on safer sleep for babies, emotional support for bereaved families and raises awareness of sudden infant death. Their continued campaigning since they formed in 1971 has been pivotal in reducing Sudden Infant Death Syndrome by over 85%.
Objective
The Lullaby Trust wanted to create a new fundraising campaign which would make staying in the new going out and wanted to encourage people to invite friends around for a fun night in, raising money for the charity along the way.
Response
It was decided to make the fundraising campaign, bright and energetic, with a mix of fun photography, along with simple graphical illustrations, to emphasise the objective of having fun, whilst raising money.
Each fundraising idea was carefully broken down in to easy to follow categories to give people plenty of ideas, as to what they could do to raise money for the charity.
We produced booklets, postcards and posters to give the charity plenty of communication opportunitues to get their message out.
Summary
The charity were thrilled with the overall look and appearance of the campaign, which went on to help them raise a significant amount over the course of the campaign.
Illustration
Get Cooking
Dust off your Delia and prepare a slap-up meal for your friends! Get them to score you out of 10 and donate what they think the meal is worth!
Indulge Yourself
Invite the girls over for an A-list style pamper session, after all, everyone deserves a little indulgence once in a while! Have the all important chocolate and bubbly at the ready and let the treatments begin!
Let the Games Begin
Everyone likes a good games night and it’s the perfect excuse to bring the family together. Maybe it’s Trivial Pursuit that tickles your fancy or perhaps the big kids in your family prefer a go on the Wii? Whatever you decide, charge each team or individual an entry fee and let the games begin!
Blockbuster Thrills
Dim the lights and pop the popcorn for a movie night to remember. Turn your front room into a cinema and charge everybody an entrance fee. Whether it’s Top Gun for the guys or Dirty Dancing for the girls, make sure you have your collection box at the ready!
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