United Welsh wanted to create a more engaging and captivating annual report. They wanted something more humanistic and inclusive which could be viewed by both key stakeholders and tenants.

They were looking for something that was intriguing, bright and contemporary, which presented them as a professional and highly competent organisation and highlighted key achievements made throughout the year.

We designed bright and spacious page layouts, utilising pull out quotes, simple info-graphics and authentic imagery, to help to ensure the information was accessible to a wide range of literacy levels.

The front cover was devised to generate intrigue whilst subtly introducing the clients bold brand colour of pink. The clever contrast between the white cover and the bold pink inside was highly engaging, without becoming too garish.

To create a more tactile finish, we used an uncoated stock and laser cut the words ‘people are at the heart of all that we do’. This slogan was further emphasised by the cut out of silhouettes of people within those letters which represented ‘housing’ and ‘community’ underneath the United Welsh brand.